To ensure the fit between Influencer and brand, SEFA Media takes the following steps:
In-depth brand research, including core values, direction and goals. This helps SEFA Media understand your brand and identify the values that Influencers need to represent;
Analyze the characteristics and behaviors of your target customers. This helps us find Influencers whose followers are relevant to your brand and products; Define specific requirements for the campaign, including the message to be conveyed, goals, and content limitations. This helps SEFA Media understand what businesses expect when working with Influencers;
Use tools and data analytics to evaluate Influencers, including followers, engagement, and content shared across social media platforms. We ensure that the selected Influencer has a style, values, and niche that is compatible with the brand;
SEFA Media continues to monitor the collaboration process and ensure that Influencers comply with the requirements and regulations that have been set out. We also regularly evaluate the results and feedback from clients to ensure the best fit and effectiveness from the Influencer Marketing campaign.